For Part Two covering a summary of the fantastic SCBWI Oklahoma Fall conference held earlier this month all about agents, we move on to the Agent Panel and the Query Letter Panel with our agents in attendance:
Natalie Lakosil from the Bradford Literary Agency
Emily Mitchell from the Wernick & Pratt Agency
Danielle Smith from the Foreward Literary Agency
For the Agent Panel, the agents were asked a series of questions by our moderator, Helen Newton, our new Assistant Regional Advisor. Here are a few of them and the agents’ overall responses. You may find some of their answers surprising.
Question 1: Do you visit an author’s web presence?
Natalie and Danielle both said that they did and that having a web presence was important. Emily labeled herself the Luddite of the group and said it was less important to her, but that an author should feel comfortable with it.
A word of caution was mentioned about what you post online, especially regarding negative experiences of submissions and attitudes towards agents. One of the panel members received a submission from a writer who had blasted her online. Needless to say that was a pass. It was also recommended that you NOT discuss details of your submission process online. Similar to Fight Club, the first rule of Sub Club is you don’t talk about it outside of your group of writer friends…and then only in private.
Question 2: Does an agent ever have something to do with promotion?
No. They don’t.
That’s right. They don’t help you set up book signings or plan out your book promotion.
Are you kidding? We really need to learn how to do that stuff on our own?
Not completely. The in-house publicist should help you with that. As budgets for marketing and publicity have notoriously been on the decline, it would benefit you to learn some basics. However, you won’t be entirely alone. Your agent can work as a go-between with the publicist or help you navigate the crazy world of promotions, but that doesn’t actually fall under their job description. The level to which they provide this help may depend on their own comfort level with PR. Just as some agents are more editorial than others, some agents enjoy or have more experience with the PR side of things than others. That is definitely something to consider when selecting an agent for representation.
Am I the only one totally surprised by this?
Now I understand why you may want to hire a publicist as well. So interesting.
Question 3: What if you don’t like a work by a client, what do you recommend?
Emily stated that she didn’t have to love everything a client produced, but she did have to think each was sellable. If not, then maybe the author should fix it or shelve it. Either way, it would be time for a discussion. Her advisory role kicks in during those situations.
Danielle had a similar response and added that she would ask the writer what else they had to offer.
Natalie stated that it’s a mistake to think everything you write is publishable or you’re a failure.
That is something we should all keep in mind.
Let’s move on to the Query Letter Panel.
Here are some great suggestions made by the agents after our moderator, Helen, read aloud from the anonymous letters submitted for scrutiny:
- Too much detail. This was the main complaint. So many query letters were filled with extraneous details of either the story or of the writer’s background.
Emily suggested that you pitch yourself smartly.
Danielle boiled this down to a formula that her fellow Foreword Literary agent, Pam van Hylckama Vlieg, came up with: “the hook, the book, and the cook”. Get the reader’s interest with the hook, tell them a little bit more in the next paragraph with the book, but leave them wanting to read more, and finish with a brief paragraph about you with relevant facts about your writing experience and publishing credits.
- Lot of plot, not a lot of action. Writers spent too much time explaining plot instead of giving the overall view of the action of the story. The agents suggested studying the flap copy of many books to get the feel for how to write a better query.
- Don’t include market research for FICTION. I think that’s self-explanatory.
- Don’t include word count near the beginning. If your word count is on the large side, seeing this right away might stop an agent from reading on further. Your goal is always to get them to want to read more. If they are enticed by the hook and book description, they may overlook a word-heavy manuscript and still request more.
- Include personal connection. If you’ve met the agent, make sure to mention this in the introduction. And don’t lie and say that you’ve met the agent when you haven’t; it’s very unprofessional.
So many great ideas came out of that panel!
It was fantastic. I hope everyone learned something new. I know I did.